mordant wit

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May 31, 2006

Who Invented Body Odor
Q: Who Invented Body Odor? A: Advertising Men In the 1910s and particularly the 1920s, advertising agents focused their attention on identifying—and often inventing—personal anxieties that could be resolved by the purchase of specific products. “Advertising,” wrote one commentator in a trade publication, “helps to keep the masses dissatisfied with their mode of life, discontented with ugly things around them. Satisfied customers are not as profitable as discontented ones.” Advertisers, as historian Stuart Ewen notes, tried to endow people with a “critical self-consciousness” directed especially at their personal appearances. # posted by masquerader @ 14:54 ::

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a wanderer,
a searcher,
in a quest
for inner peace