mordant wit

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May 25, 2005

Want a Coke With That Railgun?
A looming boom in in-game advertising got industry pooh-bahs drooling at E3, with marketers and game execs salivating over the prospect of colonizing one of pop-culture's last virgin territories. In-game ads seem to be a terrific investment. Mitchell Davis, CEO of Massive, a company that connects game companies with advertisers, told an audience Thursday that his studies show in-game ads boost brand recognition by 23 percent to 35 percent. By comparison, he explained, a good television campaign might net a 6 percent to 8 percent brand lift. # posted by masquerader @ 16:23 ::

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a wanderer,
a searcher,
in a quest
for inner peace