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March 04, 2005

 

Yahoo opens up search platform to external developers 


Yahoo Inc. is for the first time opening up its search platform so that external developers can create search applications that tap the vendor's search infrastructure, Yahoo is announcing Tuesday. Yahoo is also expanding access to the Overture ad network to more developers.

With the launch on Tuesday of the Yahoo Developer Network, Yahoo is providing access to application programming interfaces (APIs) for a variety of its search services, including Web, image, video, news and local search.

Meanwhile, Yahoo is also broadening access to the Overture APIs, which have been available to high-volume advertisers for several years. Now, other types of Overture users, such as search-engine marketers and smaller advertisers, will be allowed access to the APIs.

# posted by masquerader @ 12:20 ::


 
 
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