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March 17, 2005

 

Swedish home furnishings giant IKEA is promising to depict more women in its instruction manuals after Norway's prime minister accused it of showing only men assembling furniture.

"IKEA will now review its instructions leaflets to get a more even balance between men and women," IKEA said in a statement on Thursday. The privately owned group has 208 stores in 32 countries.

IKEA said it already used pictures of women in its leaflets alongside men and cartoon figures whose sex is left unclear.

"There are more men than women," spokeswoman Camilla Lindemann said. "We don't know the exact balance."



 
 
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