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January 28, 2005

 

Amazon.com Inc. launched a local Internet search service on Wednesday that allows users to virtually walk streets and see photos of businesses, a move that could help it better compete with established search providers such as Google Inc.

The local "Yellow Pages" service from Amazon unit A9.com Inc. marks the first major addition to the A9 search engine launched in September.

Other Internet search companies, such as Google, Yahoo Inc. and Ask Jeeves Inc., have already rolled out local search services as a way to boost advertising revenues, traffic and market share.

A9's so-called block view allows users to see storefronts and virtually stroll the streets of 10 cities, including New York, Los Angeles and San Francisco, where the company has collected more than 20 million photographs.


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