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March 11, 2004

 

Volvo: YCC [Your Concept Car] 


A car by the women and for the women - l0lzzzzZZz. Now that is something interesting - a car designed by women *giggle* *giggle* and for the women. What really is interesting is 'what women want' ................ in a car of course!!!!


In the beginning, the team had met some difficulties related to the fact that women take more time to discuss things, to question a lot. The project was so much delayed that they had to start again. Then "Eve" was created: the premium independent woman, a target customer for whom the car was going to be designed. Eve wants all a man wants, and more. Her list is longer. She wants to store her bag and cellphone in a safe place, wants hassle-free parking, wants to get in and out of the car easily and in elegant style. She wants a vehicle that's ideal to park and easy to maintain.


OK. So its easy to park, but how does that chick get outta da car when there isn't much space between parked cars n u gotta operate those doors that swing up and need a little bit of space to do that. Just shows how much thought went into the making.


See one of the reviews here.

And another review here.



 
 
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